In the realm of eCommerce, two primary models stand out: Business-to-Consumer (B2C) and Business-to-Business (B2B). While both involve online transactions, their nuances are vast, particularly when considering wholesale eCommerce. B2C caters directly to individual consumers, emphasizing personalized marketing and smaller order sizes. In contrast, B2B targets other businesses, focusing on long-term relationships, larger order quantities, and specialized pricing strategies. Understanding these differences is crucial for businesses aiming to succeed in either sphere. Pricing Models: Negotiation vs. Retail One of the most prominent distinctions lies in pricing models. B2C operates on fixed, retail pricing. Consumers see a price tag and decide whether to purchase. Discounts and promotions are
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